In 2012, Iron Maiden vocalist Bruce Dickinson sought to create a beer and met with Robinsons Brewery in Cheshire, England. There, he underwent an exhaustive ‘interview’ process, including passing several blind taste tests. The results showed that he was clearly a connoisseur and someone they wanted to work with. Together with Head Brewer Martyn Weeks, Bruce created Trooper, a 4.7% Premium British Beer, named after the classic Iron Maiden song ‘The Trooper,’ from which it borrows its eye-catching artwork. Since its launch in 2013, it has become a British brewing phenomenon, selling over 15 million pints worldwide, winning multiple awards, being exported around the globe, and has spawned three limited edition beers.